Meet the Blue family

Signature performance
with customizable design

From $119.99

Blueair Blueair Blue Pure auto family lined up on beige background
Plug and play simplicity
Blueair prefilter icon
Customizable washable
pre-filter colors
Blueair high performance air purifier icon
High performance in a lightweight, compact package
Blueair one button control icon
Simple one-button control
Blueair 360 air intake icon
360° air intake so you can place anywhere
Blueair  Infographic transcript: (Icons left to right) Actively removesPM 2.5, Dust, Pollen,MOld, Pet Dander, bacteria and viruses, dust mites , vocs, chemicals. smoke, cooking odors
Meet Blue Pure Auto

Blue Pure Auto models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.

Blueair Image
Blueair Good Housekeeping logo
10 Best Air Purifiers of 2021
Blueair Wirecutter Pick 2021 logo
Wirecutter Pick 2021
Blueair Apartment therapy logo
Best List Air Purifier 2020
Blueair Rolling Stone Logo
Best Air Purifiers for Smoke and Smog - Best Features 2021
Signature performance
Blueair Inforgraphic: Blue Pure 211+ Auto delivers 6x mor clean air than Dyson HP04* *Blueair Clean Air delivery rate on high. IMage: Blue Pure 211+ Auto standing next to Dyson HP04
We look to independent testing and third-party standards as a point of proof for our performance. But what about other brands?

See what happens when we put top models from other brands through independent testing.

Blueair Image

Blue Pure 211+ Auto captures 99.9% of SARS-COV-2 (COVID-19)*

*Blue Pure 211+ Auto was tested in a 13ft3 test chamber. Performance may vary depending upon the room size and location of the device within the room, quantity of particulates in the air, and product use pattern (operational settings and use duration, etc). Not proven to prevent/reduce transmission of COVID-19.

Small spaces

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock
Small spaces

Included Pre-filters

Lunar Rock, Buff Yellow, Diva Blue, Crystal Pink, Saffron Red
Large spaces

Included Pre-filters

Buff Yellow, Crystal Pink, Diva Blue, Lunar Rock
Extra-large spaces

Included Pre-filters

Diva Blue, Lunar Rock, Buff Yellow, Crystal Pink
Blueair Image
Fresh filters, delivered right on time

Join our Filter Subscription program with the purchase of any Blueair purifier or filter at no extra cost. Get access to exclusive discounts, and filters delivered to your door right when you need them.

Start saving 15%
Risk-free shopping
Blueair Image
Free and fast shipping
Blueair Image
60 day home trial
Blueair Image
Free extended warranty

Meet the families of Blueair
air purifiers

Meet the families of Blueair air purifiers


Signature performance with customizable design


Learn more


Reassuring intelligence built to last


Learn more


Designed for a life with less cleaning


Learn more


The only air purifier to provide 24/7 protection against viruses and bacteria


Learn more


Professional performance with a minimalist design


Learn more
Independently proven performance
Blueair Aham verified logo
Verifide® for performance and
Clean Air Delivery Rate (CADR).
Blueair energy star logo
Rated as energy-efficient
air purifiers.
Blueair Quiet Mark logo
Identified as one of the quietest
products within the category.
Blueair CAlifornia Air Resource Board logo
Certified to meet ozone
safety standards.
Blueair Intertek certified zero ozone logo
Zero Ozone Verified (<5 ppb) by
Intertek Sustainability Program.