Meet the Blue family

Signature performance
with customizable design

From $119.99

Blueair Blueair Blue Pure auto family lined up on beige background
Plug and play simplicity
Blueair prefilter icon
Customizable washable
pre-filter colors
Blueair high performance air purifier icon
High performance in a lightweight, compact package
Blueair one button control icon
Simple one-button control
Blueair 360 air intake icon
360° air intake so you can place anywhere
Blueair SmokeBlock for air purifiers
Introducing NEW SmokeBlock Filters

The ultimate tool against wildfire season. Additional activated carbon removes up to 99.99% of wildfire smoke* along with extra protection against other wildfire emissions such as toxic gasses, smog and odors**

Blueair  Infographic transcript: (Icons left to right) Actively removesPM 2.5, Dust, Pollen,MOld, Pet Dander, bacteria and viruses, dust mites , vocs, chemicals. smoke, cooking odors
Meet Blue Pure Auto

Blue Pure Auto models increase fan speed when diminishing air quality is detected (when cooking, vacuuming, etc.) and return it to a lower speed once pollution dissipates.

Blueair Blue Auto Video
Signature performance
Blueair Good Housekeeping logo
10 Best Air Purifiers of 2021
Blueair Wirecutter Pick 2021 logo
Wirecutter Pick 2021
Blueair Apartment therapy logo
Best List Air Purifier 2020
Blueair Inforgraphic: Blue Pure 211+ Auto delivers 6x mor clean air than Dyson HP04* *Blueair Clean Air delivery rate on high. IMage: Blue Pure 211+ Auto standing next to Dyson HP04
We look to independent testing and third-party standards as a point of proof for our performance. But what about other brands?

See what happens when we put top models from other brands through independent testing.

Blueair Covid particle
Captures 99.99% of SARS-COV-2 (COVID-19) in a 640ft³ room*

*Blue Pure 411 Auto tested to remove SARS-COV-2 in a 640ft³ chamber, in 60 mins on high. Performed under standard laboratory conditions and actual performance may vary. Not proven to kill SARS-CoV-2 or prevent transmission of COVID-19.

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Fresh filters, delivered right on time

Join our Filter Subscription program with the purchase of any Blueair purifier or filter at no extra cost. Get access to exclusive discounts, and filters delivered to your door right when you need them.

Start saving 15%
Risk-free shopping
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Free and fast shipping
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60 day home trial
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Free extended warranty

Meet the families of Blueair
air purifiers

Meet the families of Blueair air purifiers


Signature performance with customizable design


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Reassuring intelligence built to last


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Designed for a life with less cleaning


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The only air purifier to provide 24/7 protection against viruses and bacteria


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Professional performance with a minimalist design


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Independently proven performance
Blueair Aham verified logo
Verifide® for performance and
Clean Air Delivery Rate (CADR).
Blueair energy star logo
Rated as energy-efficient
air purifiers.
Blueair Quiet Mark logo
Identified as one of the quietest
products within the category.
Blueair CAlifornia Air Resource Board logo
Certified to meet ozone
safety standards.
Blueair Intertek certified zero ozone logo
Zero Ozone Verified (<5 ppb) by
Intertek Sustainability Program.

*Based on removal testing of particles 0.4-0.7um in 60min in a 30m3 room. Performance may vary.

**Tested on benzene, toluene, nitrogen oxide, sulfur dioxide.